Beer drinkers across Michigan have been clamoring for Yuengling to sell its beer in the Great Lakes State for years.
It could get that wish as early as next year.
D.G. Yuengling & Son, which calls itself “America’s Oldest Brewery,” announced a joint venture with Molson Coors on Tuesday to greatly expand production and distribution of Yuengling beers, including Traditional Lager and Black & Tan, out West, beginning next year.
“The partnership will bring beers from America’s Oldest Brewery to millions more drinkers in 25 states outside its mostly East Coast distribution territory,” wrote Peter Frost of MolsonCoorsBlog.com. “Brands like Yuengling Traditional Lager, Black & Tan and Flight are expected to reach into new markets in the second half of 2021.”
A spokesperson for Yuengling did not confirm Tuesday afternoon if the expansion includes Michigan, saying: “Our focus first and foremost is making sure this partnership is working smoothly so that our brewers are comfortable brewing our products the way they are meant to be made.” But for years there have been grassroots movements in the state to bring Yuengling to Michigan, including a Facebook Group of more than 2,900 members.
Yuengling teased in late 2017 that Michigan could get its beers, but eventually announced that Arkansas would be the new state for distribution.
Yuengling, based in Pottsville, Pennsylvania, currently distributes to 22 states, most of them along the East Coast. It’s well known for its Traditional Lager, a popular amber lager with medium body and roasted caramel malt.
Yuengling will continue to operate independently from Molson Coors, the two companies said Tuesday, with Molson Coors providing additional capacity for Yuengling to brew more of its beer out west.
Earlier this year, Molson Coors acquired Detroit’s Atwater Brewery, which now operates under Molson Coors’ U.S. craft division, Tenth and Blake Beer Company.